Rosie’s Burgers has built a small kingdom out in Eastern Canada in only a few years, and now they’re trying to expand their reach to B.C., with the chain recently announcing an Abbotsford location.
Located in Highstreet Shopping Centre, this new spot will bring the restaurant’s signature smashburgers and milkshakes to an area that only has a handful of other burger-specific choices.
The Abbotsford addition is the second Rosie’s Burgers location in B.C., but many more will soon be on the way as the restaurant chain has been rapidly expanding with the help of the Happy Belly Food Group.
The first B.C. spot announced was for the Vancouver campus of the University of British Columbia.
This time, the chain is moving further east, expanding into the Fraser Valley to what Happy Belly CEO Sean Black called an ideal location.
“As one of the fastest-growing cities in the province, Abbotsford offers a vibrant mix of families, young professionals, and students who are actively seeking out new and exciting dining experiences,” said Black.
“The city’s close proximity to Vancouver, combined with its own strong retail hubs, creates a steady stream of foot traffic and consumer demand. Abbotsford’s evolving food scene, supported by a community that values quality and local offerings, makes it a fertile ground for our unique and crave-worthy concept of Rosie’s Burgers to gain traction and thrive.”
This Abbotsford deal is part of a five-location franchisee agreement for B.C, with an opening date for either B.C. spot yet to be announced.
Rosie’s Burgers was first created in Ontario in 2020 by brothers Daniel Gelman and Dustin Gelman.
The name is a tribute to their grandmother, who they said instilled in them a passion for genuine hospitality.
The restaurant takes inspiration from the classic diner concept, with the flagship dishes including smashburgers, fries, milkshakes, and banana pudding.
There are currently Rosie’s Burgers operating in Nova Scotia, Quebec, Ontario, and Alberta, with agreements for 115 locations already in place across nearly every province.