B.C.’s dairy farmers have launched a week-long campaign to match every donation made to BC Children’s Hospital Foundation.
From Nov. 25 to Dec. 2, BC Dairy is matching every donation made to the foundation, doubling the impact up to a total of $120,000.
In an announcement of the campaign, BC Dairy noted that for many farm families the cause is personal.
They highlight the Daltons, a Chilliwack dairy farm family that has spent time at the Vancouver hospital for their daughter’s medical issues.
“Our five-year-old daughter Alice is part of the Heart Centre at BC Children’s Hospital, and every time we’re there, we’re reminded how much that care means,” said Jessica Dalton. “Alice loves the hospital staff almost as much as her favourite cow, Cutie. Seeing her run around the farm, getting dirty and being a kid, is what keeps us grateful for the work being done to help children like her thrive.”
Giving back to the hospital has become a family tradition, with all their children choosing to fundraise for the hospital on their birthdays.
“We’ve been part of the dairy community for more than 20 years, and supporting this campaign is our way of paying it forward for the incredible care our family has received,” Dalton added. “Farmers know what it means to pitch in; it’s just part of who we are.”
The week-long campaign builds on BC Dairy’s annual partnership with BC Children’s Hospital Foundation and helps ensure children throughout the province have access to the specialized care and support they need, when they need it most.
The campaign supports some of BC Children’s Hospital’s greatest needs, including transformative technologies, groundbreaking research and enhanced clinical programs that improve care for kids across the province.
“Dairy farmers are a caring and connected community, and we’re honoured to support BC Children’s Hospital Foundation together,” said Jennifer Woron, director of market development at BC Dairy. “This holiday season, BC Dairy will match donations as a way of giving back to the families in our communities.”
It is also hoped that the matching campaign sends a heart-warming message families who may be in the hospital over the holidays.
“The holidays can be an especially challenging time for kids in hospital and their families,” said Melissa Swindells, director of corporate partnerships at BC Children’s Hospital Foundation. “Support from B.C.’s dairy farmers strengthens the specialized care, research, and programs children rely on, whether it helps a child return home sooner, or makes their time in hospital feel a little more like home.”
Donations can be made at MakeUsMighty.ca/give.